Wednesday, 28 May 2014

Marketing Communications and Public Relations Officer at FINCA International Inc - Tanzania

Job Title: Marketing Communications and Public Relations Officer

Employer: FINCA International Inc - Tanzania

Duty Station: Tanzania

Application Deadline: 30th May 2014

Job Description:

Duties and Responsibilities:

Marketing Communications – 40%

Act as the focal point for all communication regarding FINCA and its products and services, ensuring the right communication mix to our market segments.
Is the custodian of the FINCA brand standards in the subsidiary, ensuring consistency across the network.
Manages all advertising (above the line and below the line) and multimedia (Audio, Video, print, electronic) developments and manage all creative and graphic design work (brochures, posters, cards, etc).
Must ensure that all communication is clear and aligns with the FINCA international standards.
Understanding the benefits of each product and developing key messages;
In charge of internal communications, including preparation internal staff bulletins, internal newsletters.
Updates and provides information for the website as and when need arises.
Ensures that staff gets timely information with regard to marketing campaigns/ initiatives and understands the role of marketing in supporting their respective units/functions/branches.
Ensures that staff comply to FINCA brand standards and guidelines
Implements channels that will enhance flow of information between Head Office and branches.

Public Relations- 40%

Maintains an excellent understanding of media sections, a good media strategy and is aware of any communications that can cause reputational issues.
Is in charge of developing and implementing the subsidiary’s media plan
Produces, speeches, radio talking points (Q&A’s), company newsletter and writing client profiles.
Writes all press releases, articles and publications and pitches pro-active story ideas to media, and through the marketing manager, advises management on media presence.
Identifies good opportunities in the media and piggyback these opportunities.

CSR initiatives – 20%

Identifies and spearheads Corporate Social Responsibility and sponsorship activities for FINCA while liaising with Branches and other Head Office Departments.

Initiates and coordinates customer loyalty programs (for both internal and external customers).


Planning/Organizing: Organizes or schedules his/her work; develops realistic action plans, can manage sales teams. Manages competing demands and contingences.
Interpersonal Skills. Open to new ideas and able to initiate and drive change
Communications skills: Able to communicate more effectively with other people. Clear and persuasive speaker; listens and gets clarification
Writing Skills – Good writing skills and Provides attention to details.
Media relations – Understand how the media works as well as maintain positive image of an organization.
Proactiveness – able to think out of the box and react quickly.
Creativity & Innovation. Displays original thinking and creativity; meets challenges with resourcefulness; generates suggestions for improving work; presents ideas and information in a manner that gets others' attention
Work ethic - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values, policies and procedures
Adaptability. Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
Results oriented: Works with end results in mind


Education and Experience
A university degree in Business Administration, Public Relation or related field
Minimum 2 years of experience in working with media is an added advantage
Language Skills
Good written and oral English & Swahili language abilities are required
Knowledge of other local languages is beneficial.

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FINCA International Inc. is an Equal Opportunity Employer.