Thursday, 25 July 2013

Trade Marketing and BTL Specialist Jobs in Tanzania at MIC Tanzania Limited ( TiGO )

Job Title: Trade Marketing and BTL Specialist – Lake Region

Employer: MIC Tanzania Limited ( TiGO )

Duty Station: Mwanza

Application Deadline: 10th August 2013

Job ID #: 416

Role Purpose

This position will have responsibility for developing and managing the trade marketing strategy for all sales channels. The position has responsibility related to building brand equity and sales. The Trade Marketing and BTL Specialist is responsible for working as part of the marketing team to develop and execute marketing programs associated with the growth of the TIGO brand and support Go to Market

Key Responsibilities

• Design in-store execution plan in association with go to market
• Ensure in-store communication inventory and seasonality
• Develop BTL and promotional activities to boost sales
• Ensure consistency and guidelines compliance of all Tigo communications at trade level
• Control A&P execution in trade marketing expense
• Coordinate national and regional BTL agencies

Position Requirements

• University degree, preferably in marketing, communication, engineering and business administration
• MBA or master preferably in marketing
• Trade Marketing experience, preferably in FMCGs
• A minimum of 3 - 5 years of marketing, trade, business management or franchise management experience are required
• Budget management and strong analytical skills.

How to Apply

Apply Here